As paper engineering experts, we know a thing or two about getting people’s attention with print. Let’s face it: most pharmaceutical and medical marketing collateral is boring. It sits in doctor’s offices, and people may glance at it, but nothing more. That’s why when it comes to introducing a product, you better get it right the first time! Thoughtful, imaginative and interactive pieces are the way to go.
Here’s a list of our top picks for pharmaceutical and medial sales aids that really make an impact:
Go from one picture or message to another picture or message with the simple pull of a flap! What’s great about this piece is that it uses a chart to illustrate the “before” and “after” of patients who don’t use Cialis, versus patients that do.
Using a twister effect card is a great way to present information clearly. The spinner card is an effective tool that can be used to show dosages of medications, and calculate or correlate with another piece of information.
The “focus” effect is great for promoting eye-related products, like contacts or eye drops, or can be used to “take a closer look” at something or “bring things into focus,” by showing something going from blurry to clear.