For Alcon and its Systane eye drop range, BMOSS planned the engineering of this multi-functional tool combining interactivity with exhaustive documentation. The device features a system of four independent side pull-tabs: by manipulating each tab, the physician reveals specific product profiles (Ultra, Hydration, Complete), allowing for a direct comparison of benefits based on patient needs. In addition to the interactive section, the tool includes a large fold-out poster tucked into a central pocket. This poster details eye anatomy and dry eye mechanisms, turning the piece into a comprehensive educational resource for clinical use. This tactile interaction transforms the presentation of a complex product range into a structured and fluid demonstration, where every paper movement reveals a tailored solution. Designed to command attention on a doctor’s desk through its dual value (interactive and educational), this rigid piece ensures long-term brand presence for Alcon. Its durability and multiple integrated elements guarantee prolonged retention in the workspace, providing lasting visibility for the client’s strategic message. ➡ Let’s guide you – Get a quote or ask a question.
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