Orange Bank selected a minimalist welcome pack for the distribution of its Premium credit cards. The mechanism utilizes a straightforward paper engineering approach, consisting of a protective sleeve and a manual slide-out insert. This structural choice ensures a clean presentation of the card and related documents. By providing a solid physical format, the bank creates a lasting presence in the customer’s personal workspace. This innovative print solution is designed to be kept, serving as a persistent physical reminder of the brand’s services. BMOSS developed this tactile tool to enhance the initial contact without unnecessary complexity, ensuring the brand remains visible over time.
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