Developed for Lefax extra, this patented Twister card offers a high-impact visual metaphor for digestive relief. The central rotating mechanism allows the user to physically “clear away” symptoms of bloating, revealing a healthy digestive tract. This innovative print solution provides a tactile brand experience that translates technical clinical data into an engaging and easy-to-understand interaction. Engineered as a brand sentinel, this dimensional tool is designed for long-term visibility and interaction on the physician’s desk. Partnering with BMOSS enables pharmaceutical brands to stand out through unique custom structural design, ensuring their therapeutic message remains a persistent physical presence in medical consultations.
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