This type of direct mailing is used especially by real estate companies for several advertising purposes. A quadrilateral Pop Up mailing idea, also known as a jumping cube, suddenly jumps out of its packaging giving the customer a surprising wow-effect. This mailing action with a jumping element can be used as a long-term marketing method, supported by pictures and content on the direct mailer. By using this type of effect card you can achieve a surprising, attention drawing reaction by the viewer.

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