You’ve already included direct marketing into your repertoire? That’s great! But you should still check if your way of marketing helps you reach your target audience at the right time. Here are three invaluable tips for you!
1. Optimize your address list
It doesn’t matter how good your direct marketing is if it isn’t seen by the right people! Make sure all your addresses are up to date and that your data comes from a reliable source! It also makes sense to exclude people that haven’t responded to your previous marketing campaigns. Check your mailing list for duplicates and remove the recipients that are not your target audience.
If your mailing list is “cleaned out”, it saves you actual money for printing costs, postage and packaging.
2. Wait for the right moment
Once your mailing list is perfectioned, you need to pick the right moment to send your marketing materials. Is your flyer about an offer that is only valid for a limited time? Are the products or services you provide connected to an event or a season? Even the best ad won’t make your sunbed a bestseller in winter! Do your research to find the perfect time for your marketing campaign, settle on a foolproof strategy and pick the right materials. Offer true value to your target audience with your marketing measures!
3. Engage your recipient
When it comes to marketing, gaining the attention of your target audience is priceless! You need to convince your recipient that your material is worth his or her attention, starting from the moment when he or she received your shipment. It’s not a given that it will actually be opened and read! This is why the print pop-ups by B.Moss are perfect! They are delivered in a flat envelope which intrigues. Once opened, a surprise awaits! All of our models are different, but what they have in common is that they are unique, creative and unusual. Get inspired by our product selection and pick the one print pop-up that communicates the message your brand or product communicates best. Let us surprise you with the persuasive power of marketing materials by B.Moss!